Whether you're looking to refine your current strategies or explore new fundraising streams, this webinar offers actionable insights to help your charity thrive in the evolving social media landscape.

Keith Williams, Adrian O'Flynn, and Victoria Read share valuable strategies and explore the changing landscape of social fundraising, emphasising the importance of adapting to new trends and leveraging data-driven approaches. The discussion coveres crucial shifts in social media usage, the emergence of website-based fundraising as a powerful alternative to Facebook, and the increasing importance of multi-channel strategies.

Key takeaways

The shift from Facebook to website-based fundraising, with some charities seeing better results off Facebook

The importance of multi-channel approaches, including Instagram, TikTok, and Twitter, to reach broader audiences

Focusing on "profit per sign-up" as a key metric to evaluate campaign effectiveness and guide budget decisions

The critical role of mobile optimization, with over 80% of donations coming from mobile devices

Emerging trends in social media fundraising

Discover the shift from Facebook-centric campaigns to a more diverse, multi-channel approach. Our experts discuss how website-based fundraising is gaining traction and why it's crucial for your 2025 strategy.

Optimization strategies for digital fundraising

Explore seven key strategies to boost your online campaigns, including mobile-first design, smart donation values, and effective use of SMS. Learn how these tactics can significantly increase engagement and donations.

The power of data in digital fundraising

Understand how to leverage data and analytics to make informed decisions and drive better results. Our speakers reveal the crucial metrics for evaluating your fundraising efforts and how to use real-time tracking to optimize campaigns on the fly.

Speakers

Keith Williams

COO/CMO
Funraisin

Adrian O'Flynn

Founder
GYSS

Victoria Read

Customer Success Manager
Funraisin