Are you serious? Join *another* social network?
Let me start with a few quick questions…
- Are the blog posts you work so hard to create getting the level of attention you want?
- Do you have in-depth analytics for your blog content, like what percentage of visitors actually read the full article?
- Will your biggest supporters get a mobile push notification when you add a post? Or just an email… or nothing?
- Are you reaching audiences beyond your core supporters? Is anyone — you, your board, your partners, supporters, or your field at large — really excited about the posts you’re creating each day/week/month?
If you’re like most nonprofits, you probably shook your head at a few of these. Medium is awesome at ALL of these.
Here’s a fantastic article on Medium by Alex Field, nonprofit communications strategist at US based agency Burness Creative.
Definitely worth a read if you’re considering ways to extend the reach of your content to a highly engaged audience.
