What it means for you and how we are helping
Unfortunately, Meta will end fundraising tools for the European Economic Area (EEA) on July 1, 2024.
Currently, it does not impact any Meta-supported markets outside of Europe.
To help you navigate the changes in Facebook Fundraising, we have detailed below what’s coming up over the next few months and how you can manage the transition for your charity.
It's also essential to future-proof your campaigns and prepare for the upcoming changes. Rest assured, we can help with tested and proven flows that work.
🆕 One-click flows designed for Instagram and Facebook audiences that convert even higher than traditional Facebook forms.
🔀 Unlimited registration and lead gen flows that drop users straight into a web fundraising page.
📈 Proven to have a higher value page ROI on your ad spend than traditional Facebook flows.
🔛 Set up custom pop-ups and redirects to point your supporters where you want them to go after automatically getting their fundraising page.
📩 Set up automated personalised journeys and nudges.
Here is what you can practically do if you run Facebook-only campaigns.
1. Optimise Your Ads, switch to a new sign-up flow
While Facebook and Instagram continue to excel in lead ad acquisition - integrate a dedicated Funraisin sign up and fundraising acquisition flow within your Ads. Make sure you track your success using our short URLs for one-to-one matching and the platform conversion insights within the events module.
2. Maintain your FB groups, anticipate questions
Facebook Groups are essential for nurturing community engagement around challenges, similar to how potential consumers look for numerous reviews before purchasing goods. Keep these groups active, but be ready for a surge in queries, prevalent ones like "I can't find my page," as you transition to a new fundraising flow on Funraisin.
3. Adding page tours, refine your email + SMS Journeys to enhance page engagement and sharing
One of Facebook fundraising's standout features was its ability to easily share a Facebook fundraiser automatically to friends' feeds. With a shift to a web fundraising page that may not look and feel like a Facebook fundraiser, it will be crucial to emphasise design and UX and motivate your supporters to share their fundraising pages on their social networks. This approach helps maintain visibility and engagement. Talk to our team about a page tour and nudges to drive page engagement and sharing behaviour.
4. Communicate with anyone who has a Facebook Fundraiser
Communicate to your supporters what's happening and what they should do 👇
5. Automatically set up a web fundraising page for Facebook fundraisers
If your campaign will be going past the closure dates, make sure your supporters have a web fundraising page so they can keep raising money for your charity without interuption. The Funraisin platform can generate on mass or on an individual bases a personlised and branded fundraising pages that can be easily claimed (If they dont have a page already)
What we recommend if you have a Facebook event planned
Get in touch with either your Project Manager or Customer Success member to discuss the alternatives we have in place that have been tested and proven to drive high performance. chat to the team
If you have questions or need support in mitigating the risk of disrupting their supporters and income, please get in touch with our team or check out our latest insights masterclass on ways to dramatically increase your event performance.
What to know if your organisation is enrolled to receive donations from Facebook Payments
- Donation services and e-money accounts: The agreement that you made to use our donation services with Facebook Payments will end. This means that, on 1 July 2024, your current e-money account agreement with Facebook Payments will end and your Facebook e-money account will be closed. You should receive your final payout from Facebook Payments on or before 15 July 2024. Charities that still have outstanding funds can reach out to Meta contact us for support. Please note that we may be required to refund undistributed balances to the donors.
- Payout timelines: Facebook Payments will continue to distribute any donations made to benefit your charity on or before 30 June 2024, according to our payout timelines and conditions.
- Outstanding funds: You should receive your final payout from Facebook Payments on or before 15 July 2024. Charities that still have outstanding funds can get in touch through the Payouts contact form for support on required account actions to receive their payouts. Separately, we may contact you to resolve any issues with the outstanding payments. Already approved financial admins can find their current payout method in the Payouts section under settings. Please note that, if we cannot process the payment to you, we may be required to refund the donor(s).
- New donors: As of 25 April, only people who previously used an e-money account to make a donation will be able to donate until 30 June, due to regulatory requirements. Page admins and people who haven't used an e-money account to make a donation will not be able to create or donate to fundraisers from 25 April.
- Fundraising tools: As of 1 July 2024, fundraising tools will no longer be available to charities in the European Economic Area. Until then, your charity can continue using most of our fundraising tools with limited disruptions. These main features will be affected:
| Feature | From 25 April | From 1 July |
|---|---|---|
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Facebook Donate ads
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No longer supported in the European Economic Area. Active Donate ads will automatically stop delivering on 25 April.
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No longer supported in the European Economic Area.
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Fundraisers, donate buttons on posts and pages
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No longer supported in the European Economic Area and all active fundraisers will end automatically and donate buttons will be disabled.
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Fundraiser API
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No longer supported in the European Economic Area. This means that our API can no longer be used to create fundraisers.
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Charity Manager
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Charities will continue to have uninterrupted access to all features in Charity Manager.
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Insights, supporter lists, automated thanking and bulk messaging will no longer be available. This means that charities won't have access to past data from these features.
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Donation receipts
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Meta will continue to send donation receipts.
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Receipts will only be provided to process refunds or chargeback requests.
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What to know if your organisation is enrolled to receive donations from PayPal Giving Fund Ireland
- Payout timelines: PayPal Giving Fund (PPGF) Ireland will continue to distribute any donations made to benefit your charity on or before 30 June 2024, according to PPGF Ireland's payout timelines. For enrolled charities, PPGF Ireland will distribute funds within 15-45 days. For unenrolled charities, PPGF Ireland will distribute funds by cheque within 90 days.
- Fundraising tools: As of 1 July 2024, fundraising tools will no longer be available to charities in the European Economic Area. Until then, your charity can continue using most of our fundraising tools with limited disruptions. These main features will be affected:
| Feature | From 25 April | From 1 July |
|---|---|---|
|
Facebook Donate ads
|
No longer supported in the European Economic Area. Active Donate ads will automatically stop delivering on 25 April.
|
No longer supported in the European Economic Area.
|
|
Fundraisers, donate buttons on posts and pages
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Charities and donors will continue to have uninterrupted access to fundraisers and donate buttons on posts and pages.
|
No longer supported in the European Economic Area and all active fundraisers and donate buttons will end automatically.
|
|
Charity Manager
|
Charities will continue to have uninterrupted access to all features in Charity Manager.
|
Insights, supporter lists, automated thanking and bulk messaging will no longer be available. This means that charities won't have access to past data from these features.
|
|
Transaction reports and donation activity reports
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Meta will continue to provide a limited transaction report in Charity Manager for informational purposes.
PPGF Ireland will continue to provide donation activity reports to enrolled charities.
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Meta will provide a limited transaction report in Charity Manager for informational purposes for donations made to support your charity on Facebook prior to 1 July.
For enrolled charities, PPGF Ireland will provide donation activity reports for donations made prior to 1 July to support your charity on Facebook.
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Donation receipts
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Meta will continue to send donation receipts.
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Receipts will only be provided to process refunds or chargeback requests.
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