Jasmine: Definitely! Community hubs are the easiest way to bring all your fundraising options together in one place. Not only will it make a great addition to your site, it will help you lure in repeat fundraisers with the opportunity to take part in more of the events they love. The desire for participation in third party events shows no sign of slowing, so giving people options to get involved on their terms is only ever going to be a good thing.

Jasmine: It really depends on your data and what you know about your supporters' behaviour. A good place to start is by identifying who your best supporters are and encouraging other fundraisers to behave the same way. Continually testing will help you identify and remove the pain points that prevent supporters from signing up. 

Keith: As humans we naturally align ourselves with tribes or communities that appeal to us. Even the shockwave of covid has been unable to shake this subconsious need. Whether you're building a community for the first time or rebuilding after a hiatus, there are some vital questions that you should always consider. How do you define what community is? What do your supporters want? Why is your community valuable to your supporters? Will your offering provide a meaningful connection?

Leveraging the ever growing list of technological tools has made community building easier than ever before. Your commitment is to always ensure that you're consistently delivering connected, motivational experiences.

Jasmine: A corporate partner will be looking for a charity that really understands their needs, and gives them tailored options. Creating a community hub makes it so much easier for people to get involved on their terms. This flexibility will enable a corporate partner to leverage regional leaderboards, specific team events and targeted gamification to encourage healthy competition. Other fundraising options such as matched giving or giving days can also really help to drive urgency, reward and impact.

Jasmine: It's important to remember that not everyone is always in the fundraising mindset and may be happy to simply donate or get involved in other ways. Having a community hub will give your supporters a reason to keep coming back. Including all of your community members in all of your communications will help keep the relationship warm and prevent you from losing any effort spent investing in their support or fundraising efforts.

Jasmine: Start simple by picking your top performing campaigns or events, and just bring them together in one place. This will help you see if one campaign can help grow the other.

Keith: This is all about checking performance data. For your donation handles, you need to know what your average donation is and what they can ‘buy’ with that donation. Always consider the pursuit of achievement, status and power of seeing impact in action. Increasing the incentive to push further, raise harder or donate more is a problem felt across the entire fundraising community. However sometimes the simplest actions yield the best results. Exploring inspiring and unique nudges, badges or gamification techniques, which encourage people to donate that little bit more, can help turn something from 'transactional' to 'memorable'.

Keith: How you want you supporters and participants to communicate can be set up depending on your event needs. For example if you're hosting a live stream event, Funraisin can embed Twitch livestream chat onto pages. Alternatively, if you're running a Facebook fundraiser, we can integrate Facebook Messenger onto event pages. 

Jasmine: Alternatively you can link to your Facebook Groups directly from your community hub, such as in your fundraiser dashboard.

Keith: Building a social post playbook that sets out the type of content that will be posted on specific times, dates and to which audience will help maintain consistency. Web and social platforms are becoming increasingly clever at algorithmically profiling, ranking and indexing content based on real engagement, so being direct is key. If you post something for the sake of it, it's unlikely to perform well. 

Jasmine: People love stories, especially happy ones, so bringing the human touch to every piece of content will go a long way towards increasing performance. You want to motivate people to really identify with your message and feel a part of your team. Giving your users access to inspirational content ideas, such as leveraging your feedback loop, will speed up the sharing process and organically extend your network reach. User Generated Content is considered more authentic and will likely rank better. 

Funraisin allows you to add full Google Analytics tracking to every aspect of your sites, from flow reg flows to content blocks. Using inbuilt Short URLs you can track every submission whether entered through a form, registration or donation. 1-1 matching enables you to really see the true return you are getting from your marketing efforts.