What started as a quick fix during the pandemic has quickly become a fundraising hero for Camp Quality—which is why their Raffles site is our Site of the Month!

The challenge

With in-person fundraising impacted by the COVID-19 pandemic, Camp Quality needed a fast and effective way to keep funds flowing online. The Australian charity, which supports children facing cancer and their families, sought a digital solution that could be managed entirely in-house, to connect with supporters right where they were—at home.

The spark

Camp Quality had a simple but powerful idea: could a digital raffle excite and incentivise their supporters, and engage new ones? Providing the chance to win big prizes for their supporters, and securing funds for their cause.

The solution

Using Funraisin’s built-in raffle features, Camp Quality quickly added raffles to their fundraising strategy. Each raffle runs on a dedicated landing page, showcasing prizes and a streamlined purchase widget that includes ticket bundles.

Paired with a robust digital acquisition and advertising campaign, the site ensures maximum reach and engagement. Mobile design was particularly important, and their persistent ticket purchase button allows users to quickly convert, wherever they are on the page.

The impact

What started as a temporary solution has become a core part of Camp Quality’s fundraising mix.

Several years on, their raffles have raised over $6 million to fund vital services for children and families impacted by cancer.

Each raffle attracts thousands of ticket buyers, boosting retention and acquiring new supporters.

The best part? Camp Quality manages every campaign in-house, using Funraisin’s intuitive tools to handle every step of the raffle journey. Check out Camp Quality’s latest raffle for a chance to win a motorhome!