In a season where generosity shines and the spirit of togetherness warms our hearts, Festive Jumper Day shows us how even small moments of fun can make a difference.
This December, we’re excited to spotlight Festive Jumper Day, a cheerful and engaging campaign by The Charity for Civil Servants (CFCS).
The Charity for Civil Servants provides vital support to civil servants during life’s toughest moments—whether it’s mental health challenges, financial hardship, or unexpected events. While the season is all about togetherness and joy, it can be a particularly difficult time for those already facing significant struggles. This appeal ensures that no one has to face these challenges alone, highlighting the importance of community and compassion during the festive season.
Festive Jumper Day invites participants to gather their colleagues, don their most cheerful Christmas jumpers, and raise money for those who need it most. With a focus on creativity, inclusivity, and storytelling, this campaign combines delightful features and a seamless supporter journey to stand out.
10 things we love about Festive Jumper Day
1. It's part of their broader Christmas appeal
We love that Festive Jumper Day is one component of the charity’s broader Christmas Appeal, giving supporters multiple ways to give and get involved.
HOT TIP: Adding a peer-to-peer activity to an existing appeal is an effective way to boost fundraising—and it’s simple to build with out-of-the-box features on Funraisin!
2. A clear, simple call to action
The campaign makes getting involved easy with its three-step guide:
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Gather your colleagues and pick a date (as the Lead Elf!)
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Sign up to create your festive fundraising page
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Wear your jumpers, donate, and have fun!
This step-by-step approach removes barriers and encourages participation.
3. Personalised fundraising pages
The language “Design your page” makes the supporter journey feel more creative and engaging. Features like naming your page and adding an image give fundraisers ownership and help them feel connected to their cause.
4. The wall of fame
The Wall of Fame showcases top fundraisers, like Connor S, David K and Giorgia Cocozza, fostering friendly competition and celebrating efforts. It’s a great way to motivate participants to go the extra mile.
5. Creative donation options
The "Guardian Angel" donation option ties giving to emotional storytelling, connecting donations to real-life impact. Marilyn’s story, for example, brings the charity’s mission to life and highlights the tangible difference supporters make.
6. Interactive digital badges
Supporters can unlock digital badges as they hit milestones, like uploading a photo or reaching fundraising goals. This gamified approach adds fun and encourages participants to keep progressing.
7. Downloadable tools and resources
The Tools and Resources section is a standout feature, offering festive quizzes, downloads, and materials to help supporters host successful events. It’s practical, thoughtful, and makes fundraising easier.
8. Focus on sustainability
The campaign encourages supporters to keep it green by reusing or upcycling jumpers, promoting sustainability while staying true to the festive theme. It’s a small but thoughtful addition that resonates with today’s audiences.
9. Fundraising name competition
The campaign adds a creative twist with its fundraising page name competition. Participants can submit their most imaginative names, with prizes and bragging rights up for grabs—a fun, low-cost way to engage supporters.
10. Seamless user experience
From start to finish, the site is easy to navigate, with clear CTAs and uncluttered pages. The simplicity of the Sign Up and Donation flows ensures a smooth journey, encouraging conversions without confusion.
A clever integration of giving and P2P
What makes this campaign truly brilliant is how it integrates peer-to-peer fundraising seamlessly into a broader Christmas appeal. By combining a traditional giving campaign with an engaging P2P activity, The Charity for Civil Servants has created a clever way to maximise their fundraising potential and extend supporter engagement. It’s a excellent example of how to get more bang for your fundraising investment by leveraging integrated strategies.
Want to test adding a P2P activity to one of your existing appeals?
It can be a great way to boost revenue while engaging your supporters in new ways. Fill out our form, and one of our experts will be in touch to help bring your ideas to life!
