Humanity is on a seemingly irreversible path. But there's still time to keep climate change from reaching catastrophic levels if we step up to the challenge.

WWF's Climb for Nature in Canada has become an annual tradition at the CN Tower with climbers now totalling over 135,000. And this year sees a brand new stadium climb added at the iconic BC Place in Vancouver, along with an option to participate virtually.

To streamline the participant experience, multiple entry forms for each location are utilized to manage capacity limits, collect registration fees, and automatically create fundraising pages for participants.

The out-of-the-box Friend Invite step is enabled to drive member-get-member sign-ups (which typically sees an increase of 25% in participant numbers) and the payment step seamlessly facilitates a self-donation for all participants. 

WWF's iconic style flows throughout the participant's online experience through the use of beautifully styled gamification badges participants can unlock, along with fundraising rewards that can be accessed by achieving set fundraising tiers.

The team at WWF Canada has created a straightforward, immersive, and effective campaign that builds on the legacy of the CN Tower climb and expands their reach nationwide.