Messaging Magic

At Uplift ’24, we unveiled an exciting new tool coming soon to the Funraisin platform—Messages.

Designed to transform the way charities communicate with their supporters, Messages is a behavioural marketing tool that empowers you to drive better results through personalised, automated, and real-time communication.

Launching in early 2025, this feature will integrate seamlessly into your existing workflows, offering email, SMS, and social messaging capabilities—all tailored to your supporters’ journeys.

Here’s everything you need to know to start planning how Messages can work for your charity.

What is Messages?

Messages is a new communication suite built to increase conversions, deepen engagement, and drive income by delivering the right message to the right person at the right time.

It extends beyond traditional email marketing by enabling:

• Automated communications that target specific behaviours or milestones.
• One-off messages for campaigns or appeals.
• Real-time insights so you can optimise your strategy on the go.

Whether you’re running peer-to-peer (P2P) campaigns, appeals, giving days, or donor stewardship programmes, Messages gives you the tools to personalise outreach and see measurable results.

Why did we build it?

We know that fundraising success depends on connecting with your supporters in meaningful ways. Our goal with Messages is to provide a powerful yet user-friendly solution that helps charities:

• Save time by streamlining workflows.
• Operate more efficiently with integrated data and insights.
• Deliver a personalised experience to every supporter.

By combining the power of Funraisin’s data-handling capabilities with a beautifully designed communication platform, Messages enables you to:

• Nurture supporters from registration to active fundraising.
• Boost donations with timely nudges.
• Drive repeat giving with targeted campaigns.

How does it work?

Messages is designed to complement or replace your existing marketing tools. Built with an interface similar to Funraisin’s Visual Builder, it’s intuitive, no-code, and packed with functionality:

• Audience targeting: Filter by fundraisers, donors, teams, corporates, and more. Use custom fields to drill down into specific segments like registration status, giving history, or motivation.
• Communication types: Choose from transactional emails, triggered messages, engagement emails, or fundraiser templates.
• Dynamic scheduling: Send messages immediately, on specific dates, or based on supporter actions.
• Customisation: Use Funraisin’s drag-and-drop builder to create beautifully branded, mobile-friendly emails.

Use cases to start planning now

Ready to start imagining how Messages can enhance your campaigns? Here are some ideas to get you started:

1. Boost P2P activation rates
   • Send a personalised email to fundraisers who haven’t customised their fundraising page within 48 hours of registration.
   • Offer quick tips, like adding a photo and sharing their page on social media.
2. Increase donor retention
   • Send thank-you messages that include impact stories tailored to a donor’s giving amount or frequency.
   • Follow up with updates on how their gift is making a difference.
3. Drive upsell opportunities
   • Offer exclusive merchandise or tickets to upcoming events to high-engaging supporters.
   • Send timely reminders about raffles or giving day challenges.
4. Encourage repeat giving
   • Target past donors with appeals that align with their giving history, such as the same campaign they supported the previous year.

What’s next?

The first version of Messages will launch in early 2025, bringing a refreshed admin interface along with its robust communication tools. The admin redesign will feel familiar but offer a more modern, user-friendly experience to support future platform enhancements.

Start planning today

While Messages isn’t live just yet, now is the perfect time to start thinking about how you’ll integrate it into your campaigns.

Consider:

• Which supporter segments you want to target?
• What behaviours or milestones you want to encourage?
• How could personalised communication improve your fundraising outcomes?

We’ll keep you updated as we approach launch. In the meantime, if you’d like to discuss how Messages can work for your charity, reach out to us via hello@funraisin.co. We're always here to help.